Meet the founder
Hello!
My name is Elsa
I truly believe that all women are already beautiful, and that makeup was invented just to highlight their favorites features.
I think it’s not a coincidence that this principle is what drives my signature style: natural and flawless.
As a makeup and hair artist,
I put my heart and soul into my work. I thrive to meet the needs of every client, to enhance their natural beauty, and to make them feel more confident and beautiful.
I was born and raised in Guayaquil, Ecuador
I found my passion for beauty at a young age watching my mom working on her skin care every morning and night and applying her makeup every time she would leave the house, even to just go to the tiny convenience store around the corner! As for my passion for hair, I owe it to my older sister, who would make the coolest hairdos and most amazing braids to me and my little sister all throughout our childhoods!
I started my dream career in 2013. I started working freelance and quickly started to build an amazing client portfolio.
I moved to Houston in 2017 and to the DFW area in 2018 and let me tell you… Starting from zero was pretty tough but I knew it was not impossible. This is the Land of Opportunity after all! Not only Texas received me with open arms but living here allowed me to embrace the beauty of all ethnicities and it has been an honor to work for every single of my clients.
At a Glance
Lives in
Bedford, TX
Favorite Drink:
Espresso Martini, hands down
Currently Listening To:
Taylor Swift, Karol G, all day long
Guilty pleasure
Reality show "Love is blind"
Hidden Skill:
All things crafts
Top Travel Destinations:
Ecuador (always want to go back home to visit my family and friends)
the team
The Magic behind the Magic
What started as Elsa's one-woman dream has grown into something bigger... and just as personal. Every artist on our team is hand-selected by Elsa herself, trained to her exact standards, and chosen for their warmth as much as their skill.
🙋🏻♀️
Hand-selected
Every artist goes through Elsa's personal vetting process; portfolio, technique, and personality all matter.
Hand-selected
Every artist goes through Elsa's personal vetting process; portfolio, technique, and personality all matter.
👩🏻🏫
Elsa-trained
Before anyone works with a client, they learn Elsa's techniques, standards, and approach to the wedding day experience.
Elsa-trained
Before anyone works with a client, they learn Elsa's techniques, standards, and approach to the wedding day experience.
🫶🏼
Equally passionate
Our team shares one mission, to make every client feel like the most beautiful version of themselves.
Equally passionate
Our team shares one mission, to make every client feel like the most beautiful version of themselves.